By now, you’ve probably heard the buzz. You are probably familiar with names like Twitter, Facebook, YouTube. If you are internet savvy, you might even be using some of these services, and if you aren’t, chances are that someone in your company is.

If you’ve been following the hype, you might even like the idea of being able to “social-medialize” your way into business success, as an alternative to expensive conventional TV/Radio/Yellow Pages advertising.  What you can’t really see is how you can you possibly use these platforms and technologies can help you market your specific business. After all you are not a celebrity, and your area of business is not exactly glamorous.

Except for those who happen to need  your specific services and products, not a lot of people will be really excited about what you have to offer, and let’s face it, you will never go “viral”. All you really want is to get a few folks in your area to know you and think of you if they ever need anything you have to offer.

You wonder if exploring social media is indeed such a good idea. Is it worth your time, effort and money? If so, how can you plan,  develop and implement a social media strategy, and how can you track campaigns and  measure return of investment?

This blog will try to answer all these questions and give you, in plain English, all the information you need as well as a few personally tested tactics,  to start harvesting some of the power in social media, to grow your small, “not-so-glamorous” business.

I am a social media enthusiast and my job in the Tree House is to manage social media campaigns for Basement Systems, Total Basement Finishing and Foundation Supportworks.  My customers make a living out of fixing wet and cracking basements, crawling under moldy rotten crawl spaces.  You can’t get any less glamorous than that.

Yet they are my heroes. In social media I often get to witness the distress of people who has a flooded basement or a crumbling foundation and how happy they are when they realize their homes can and will be saved. It is nice to be there to point them to the right people to solve their problem.

Truth is, no matter what you sell or provide, this very moment there is someone out there looking for it in many ways. Everyday, a growing number of people look over the Internet rather than other places. There is a customer out there looking for you right now. Won’t you be there?

I think I can help you.